Nature underpins our tourism industry


Queensland’s national parks, marine parks and other protected areas sustain a highly valued nature-based tourism sector and play a vital role in conserving the state’s exceptional wildlife and wild places.

Taking care of nature is essential for Queensland’s tourism industry – worth $23 billion per year. But without investment and practical action to expand and manage the protected area estate, Queensland will lose ground to other states who are increasingly active in their efforts to promote sustainable nature-based tourism.

Protecting our exceptional natural diversity


Queensland is home to 85 percent of Australia’s native mammals, 72 percent of native birds and more than 11,000 plant species – but many of these are under threat. Well managed protected areas provide a vital haven for native species threatened by habitat destruction, feral animals, noxious weeds and the impacts of climate change.

Investing in our people and culture


Government expenditure on protected areas delivers multiple benefits for people and nature, including tourism opportunities, regional development, local employment, recreation, health benefits, species and habitat conservation and protection of carbon stocks and ecosystem services.

We support increased collaboration with First Nations people in expanding and managing Queensland’s protected areas and fostering Indigenous-led cultural tourism.

We’re calling on the Queensland Government to commit to supporting nature conservation and tourism.

This must include additional funding towards:
New national parks and private protected areas
Indigenous-led conservation opportunities
managing natural and cultural values
Nature-based and cultural tourism activities

About us

We are an alliance of leading tourism and conservation organisations supporting the Queensland Government’s vision of a world class protected area system and a vibrant and sustainable nature-based tourism industry. We work together to call for increased investment to support expansion and effective management of the state’s protected areas.


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